Designer Water in Designer Packaging

June 15, 2008 by elaineb

While in my NYC rendezvous, I went to a grocery store around 3rd Ave. and found this odd shaped bottle of water. I love how it just doesn`t look like a bottle of water, proving Fred Water is really cool.

Focusing their efforts to nab younger consumers, they emulated the big guys, such as Pepsi and Coca Cola, in order to offer their customers an experience that outlasted their drink of water. Fred Spot is a ezine chock full of stories and pictures of Fred`s travels and quips.

Taking advantage of web 2.0, the Fred brand is dousing the cool kids` hangouts. Facebook, Flickr and MySpace are fredified. Gotta love shameless marketing, as they will even sell you water at lovefred.com.

Feeling a bit out of touch, I felt the need to do my own cgi rendition of Elaine designer water. Yes, I know. But if it worked for Fred, maybe I will end up with a “virtual” water conglomerate.